Trends in sports marketing
/We are incredibly lucky to work with a variety of brands who maintain active sports marketing platforms. Sports media buying represents unique challenges and the landscape is constantly changing.
For 2020 we are seeing:
Mobile-centric: The ongoing trend toward mobile content consumption across all media is poised to impact sports marketing in a big way in 2020. Brands need to plan for mobile exposure and optimize experiences for mobile screens.
Fragmentation: More players are entering the sports media space. (i.e. Amazon and rights holders like LaLiga making their own channels). This will make it harder for brands and media buyers to generate reach and aggregate significant audiences from the handful of major players who’ve been dominant in the past.
Immediacy: Consumers are increasingly looking immediate availability of supplemental information to enhance the depth of their sports experience.
