Red Comma Media & WARC: Retail Media Networks
/We strive to provide innovation and leadership for our advertiser partners and as part of this philosophy, we have been working with Retail Media Networks (RMNs) for our CPG brands for most of 2022, gathering early learnings and providing insights for the best ways to leverage these powerful new tools for our brands moving forward.
We’re honored to have published an article about using RMNs on challenger brands as part of WARC’s November spotlight series on retail media trends. WARC subscribers can view the article in full here.
Our agency relies on WARC for insights across the spectrum of advertising and media research and we’re beyond excited to have our own content published on this platform.
Please don’t hesitate to reach out if we can help your brand or agency with this new, exciting RMN space. We’d love to hear from you!