Thoughts on being independent

It’s no secret that the recent months have been hard on many industries, but to a certain extent the impact on marketing, and agencies in particular, have been a bit under the radar as news has rightly focused on areas like healthcare, tourism/travel and restaurants.

But when many of those companies are ready to engage with marketing again, they are going to find a very different landscape. In this time of change and uncertainty I am incredibly grateful to be an independent agency. So many of my peers have been facing hard decisions handed down coldly from holding companies.

If needed, we have the luxury of playing the long game, sacrificing short-term profits to make sure our team remains intact, not only for the sake of protecting our beloved co-workers but also to ensure our clients enjoy the stability they’ve come to expect from us. We haven’t enacted layoffs and in an industry where talent is perhaps the only true differentiating factor, we’re bullish on what’s to come.

Long live the independents!